The Business Exchange Swindon & Wiltshire Edition 32: Aug/Sept 2017 | Page 28

TECHNOLOGY Are you in the dark about print costs? We are increasingly being warned about “Digital Overload” where the sheer volume of accessible information is making it difficult to judge what is vital to the health of our businesses and what is simply irrelevant. And many of us are still in the dark about how to obtain accurate, brief and beneficial insights into our operations. Nowhere is this more apparent than in the print room, or by that desktop copier which you’re almost sure could be connected to the network - but isn’t. Shining a powerful light on all those printing issues - from copying and scanning to storage, workflows, security and, of course, cost - is TA Triumph-Adler, a local company with a big European reputation. Europe’s leading document business specialist is helping to bring clarity to the astonishing range of print and document management solutions that are now available. They offer sophisticated, multi-function machines and integrated software solutions to help minimise expense and maximise quality. Sean Howarth, Head of Sales at TA Triumph-Adler, said: “By being based locally and with the power of a multinational at our finger-tips, we are well placed to help enhance your document workflow, whether paper or data, by providing tailored solutions Sean Howarth with a broad range of benefits, such as reduced cost, greater efficiency and more reliable processes.” Sean explained: “We are able to give senior management the insight, control and understanding they need when it comes to managing and printing documents. Supported by an industry-leading, manufacturer-trained, fast and dependable service facility, we maintain a national fleet of technicians, all of whom are trained to understand and seamlessly install the latest applications and software.” TA Triumph-Adler has always strived to build strong relationships based on honesty, transparency and accurate assessments of their client’s needs regardless of the size of the business - from realistic costing to achievable KPIs. This refreshing attitude is appreciated by many major enterprises and institutions across Europe and local businesses in the South-West such as Pardoes Solicitors LLP, GreenSquare Group and Create Studios who have all allowed TA Triumph-Adler to shed light on their document management systems. Marilyn Fitzgerald, director of Create Studios, said: “When we first started as a Community Interest Company three years ago we needed affordable printing and reliable service as it was a very vulnerable time for us as a business. We chose TA Triumph-Adler and have been delighted with their fast and efficient service which gives us one less thing to worry about!” If you’d like to bring clarity to your document management, call TA Triumph-Adler on 01793 783298, email [email protected] or visit www.triumphadler.co.uk ARE YOU PREPARED FOR BLACK FRIDAY? By Al Keck, Founder of Infinity Nation With £7bn predicted to be spent in online retail during the week of Black Friday 2017, we’re going to be the ones to ask the question… Are you and your Paid Search Campaigns ready for Black Friday? No? Don’t despair! We’ve put together our top tips to help eCommerce businesses prepare their accounts for the Black Friday period. Like it or not, Black Friday is now firmly established as part of the British retail calendar, having found its way across the Atlantic over recent years. It has merged with Cyber Monday, which also began in the US, to form a long weekend of discounts that see shoppers go crazy for the latest deals. However, concerns over mediocre high street sales and poor fulfilment of online orders show that there are some lessons to be learned for this year. While high streets were quiet in the early hours of last year’s Black Friday, websites were overloaded as people ordered from big brands, favourite brands and new brands. Shoppers spent £1.1bn online on Black Friday, 36% more than 2015 according to Experian-IMRG. So, what can you do to ensure your PPC campaigns are ready? Here is our advice: Remarketing Remarketing is about targeting previous visitors to your website. You can create audience types (a way of grouping visitors based on how they behaved on your website on previous visits.) Example audiences may be Converters, Basket Abandoners, Non-purchasers etc. Now is the time to utilise this technique and build your audiences in preparation for Black Friday. • Make sure your remarketing banners reflect the Black Friday messaging and include count downs for the last few hours of the discount to really push a sense of urgency • Display (GDN) remarketing for your best selling lines can also work well over the Black Friday period. Ensure your banners have really strong messaging and a call to action • Consider dynamic remarketing to capture those people that abandoned basket but are more likely to convert with a Black Friday discount If you’d like a copy of our full guide to preparing for Black Friday, please get in touch. [email protected] 01793 238697 WE CRAFT ENGAGING EXPERIENCES INSPIRED BY DATA www.infinitynation.com 01793 238 697 @toinfinity 28 THE BUSINESS EXCHANGE 2017