The Business Exchange Swindon & Wiltshire Edition 32: Aug/Sept 2017 | Page 28
TECHNOLOGY
Are you in the dark about print costs?
We are increasingly being warned about “Digital Overload” where the sheer volume
of accessible information is making it difficult to judge what is vital to the health
of our businesses and what is simply irrelevant. And many of us are still in the dark
about how to obtain accurate, brief and beneficial insights into our operations.
Nowhere is this more apparent than in the print room, or by that desktop copier
which you’re almost sure could be connected to the network - but isn’t.
Shining a powerful light on all those printing issues - from
copying and scanning to storage, workflows, security and,
of course, cost - is TA Triumph-Adler, a local company with
a big European reputation. Europe’s leading document
business specialist is helping to bring clarity to the
astonishing range of print and document management
solutions that are now available.
They offer sophisticated, multi-function machines and
integrated software solutions to help minimise expense and
maximise quality.
Sean Howarth, Head of Sales at
TA Triumph-Adler, said: “By being
based locally and with the power of
a multinational at our finger-tips, we
are well placed to help enhance your
document workflow, whether paper
or data, by providing tailored solutions
Sean Howarth
with a broad range of benefits, such
as reduced cost, greater efficiency and more reliable
processes.”
Sean explained: “We are able to give senior
management the insight, control and understanding they
need when it comes to managing and printing documents.
Supported by an industry-leading, manufacturer-trained,
fast and dependable service facility, we maintain a national
fleet of technicians, all of whom are trained to understand
and seamlessly install the latest applications and software.”
TA Triumph-Adler has always strived to build strong
relationships based on honesty, transparency and accurate
assessments of their client’s needs regardless of the size
of the business - from realistic costing to achievable KPIs.
This refreshing attitude is appreciated by many major
enterprises and institutions across Europe and local
businesses in the South-West such as Pardoes Solicitors
LLP, GreenSquare Group and Create Studios who have all
allowed TA Triumph-Adler to shed light on their document
management systems.
Marilyn Fitzgerald, director of Create Studios, said:
“When we first started as a Community Interest Company
three years ago we needed affordable printing and reliable
service as it was a very vulnerable time for us as a business.
We chose TA Triumph-Adler and have been delighted with
their fast and efficient service which gives us one less thing
to worry about!”
If you’d like to bring clarity to your document
management, call TA Triumph-Adler on 01793 783298,
email [email protected]
or visit www.triumphadler.co.uk
ARE YOU PREPARED FOR BLACK FRIDAY?
By Al Keck,
Founder of Infinity Nation
With £7bn predicted to be spent in online retail during the week of Black Friday 2017, we’re going to
be the ones to ask the question… Are you and your Paid Search Campaigns ready for Black Friday?
No? Don’t despair! We’ve put together our top tips to
help eCommerce businesses prepare their accounts for the
Black Friday period. Like it or not, Black Friday is now firmly
established as part of the British retail calendar, having found
its way across the Atlantic over recent years. It has merged
with Cyber Monday, which also began in the US, to form a
long weekend of discounts that see shoppers go crazy for
the latest deals. However, concerns over mediocre high street
sales and poor fulfilment of online orders show that there are
some lessons to be learned for this year.
While high streets were quiet in the early hours of last
year’s Black Friday, websites were overloaded as people
ordered from big brands, favourite brands and new brands.
Shoppers spent £1.1bn online on Black Friday, 36% more
than 2015 according to Experian-IMRG.
So, what can you do to ensure your PPC campaigns are
ready? Here is our advice:
Remarketing
Remarketing is about targeting previous visitors to your
website. You can create audience types (a way of grouping
visitors based on how they behaved on your website on
previous visits.) Example audiences may be Converters, Basket
Abandoners, Non-purchasers etc. Now is the time to utilise
this technique and build your audiences in preparation for
Black Friday.
• Make sure your remarketing banners reflect the Black
Friday messaging and include count downs for the last few
hours of the discount to really push a sense of urgency
• Display (GDN) remarketing for your best selling lines can
also work well over the Black Friday period. Ensure your
banners have really strong messaging and a call to action
• Consider dynamic remarketing to capture those people
that abandoned basket but are more likely to convert with
a Black Friday discount
If you’d like a copy of our full guide to preparing for Black
Friday, please get in touch.
[email protected]
01793 238697
WE CRAFT ENGAGING EXPERIENCES
INSPIRED BY DATA
www.infinitynation.com
01793 238 697
@toinfinity
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THE BUSINESS EXCHANGE 2017