The Business Exchange Swindon & Wiltshire Edition 32: Aug/Sept 2017 | Page 25
IN PROFILE
How did you get into cafes? What’s next for Grounded?
Being a builder by trade, when the opportunity came up to
purchase a small retail unit in a residential area in Bristol, I
jumped at the chance to build my own cafe from scratch.
We used recycled materials as much as possible- the bar
is made from old doors, and the furniture is reclaimed-
giving Grounded an authentic, down to earth feel. We
became licensed in the evenings and started serving local
beer and cider alongside stone-baked pizzas. We started
showcasing live music and displaying the work of local
artists on our walls, cementing us as a central part of the
local community. I am continuously on the lookout for great locations that
would really benefit from the open all hours, welcoming
nature of Grounded. Bath and the surrounding areas are
on the list, but we can’t reveal too much yet!
What’s next for Tobie, the
entrepreneur?
Brewing beer. I have started a brewery with the aim of
brewing modern, seasonal beer. We’ve tried the first
few batches and they’re pretty damn good, so watch
this space…
What do you know about coffee?
Tobie Holbrook
Founder
Grounded
Grounded is the brand name of a
small, independent group of cafe
bars in Bristol and Wiltshire.
It was started by builder and
property developer Tobie in
2008, with the aim of providing
a welcoming space that would
become a focal point for local
residents. The cafes started
opening in the evenings,
serving locally-brewed beer and
cider, then began to showcase
live music. The community
involvement remains central
today, the cafes sponsor
community events and support
several charities. Their latest cafe
opened in July in Bradford on
Avon.
From the start we teamed up with local Bristol coffee roasters
Clifton Coffee, who source, blend and roast our beans
themselves, as well as training our baristas. This means the
standard of coffee at Grounded is always exceptionally high.
But we are much more than just coffee - we open until
late every day of the week, serving stone-baked pizzas,
handmade burgers and our seasonal specials. If you’re lucky
you might catch some live music too.
We are more than just a cafe - the seasonal food on our
menu uses ingredients sourced from our trusted network of
local suppliers, and we serve food until 10pm every night,
including our stone-baked pizzas. We showcase
the work of local musicians and artists, and host events
that are suggested by customers, such as quiz nights and
tapas tastings.
We do have more of a café culture now. People don’t
always want to go out and spend lots of money on a fancy
meal, but everyone likes a good coffee with a slice of cake!
Creating a welcoming and inviting space for people to enjoy
a catch up with friends is at the heart of what we’re about.
@Cafe_Grounded
For more info:
www.cafegrounded.co.uk
Why Wiltshire?
We’ve chosen Wiltshire as a new business base because
it’s a beautiful county with lots of tight-knit communities
and a sense of history and we want to be part of that. It’s
the right fit for us. We have got lots of small independent
Wiltshire suppliers on board, such as Sweet Boutique who
supply us with gluten-free cakes.
As a serial entrepreneur, who are the
key people in your team?
My right hand man is operations director Dan Stanoch. He’s
an indispensable part of keeping the day to day business
running, putting out fires and making sure everything runs
efficiently. I also have a great HR manager - our staff are
central to what makes Grounded a welcoming place to be,
so we go to great lengths to ensure everyone is happy. Also
my marketing support comes from Katie Taylor who cares
for and nurtures the brand.
Next edition we interview:
Jenny Groves
Place Board Chair
Switch on to Swindon
Meet @ Hartham Park
For all your meeting and hospitality needs.
Tel: 01249 700000 Email: [email protected]
Address: Hartham Lane, Corsham, Wiltshire, SN13 0RP
THE BUSINESS EXCHANGE 2017
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