The Burqa Issue. OF NOTE Magazine. 2016 The Burqa Issue. OF NOTE magazine. 2016 - Page 40

Open Culture. © Ahaad Al Amoudi, 2014. Courtesy of the artist. Al Amoudi says of the masks’ intricate designs: “All the patterns used on the masks were developed from microscopic views of diseases and tumors found in the body — something that starts off small and unnoticeable but develops and takes over; almost like a thought it begins to persuade and change views and identities, forming masks or another layer of skin.” Open Culture. © Ahaad Al Amoudi, 2014. Courtesy of the artist. The widespread use of social media platforms and its embedding of the “selfie” culture into everyday Saudi society allows many young women to take on different personas that depict them as more sociable and extroverted online. Although changing, socializing virtually is a natural resolution to many of the rules about their freedom and modesty in public to which they must conform. This is her attempt at drawing comparisons between the way viruses take over its host to the way social media and the Internet are rapidly influencing the Saudi community. 40 OF NOTE 41 OF NOTE