The Brand Protection Professional (The BPP) VOLUME 2 | NUMBER 2 | Page 35

from MICHIGAN STATE UNIVERSITY’S CENTER FOR
ANTI-COUNTERFEITING AND PRODUCT PROTECTION
A SELF GUIDED, FULLY ONLINE
OVER 15 COURSE TOPICS, INCLUDING:
Investigation
IP Violations Defined
Managing Partnerships
Product Counterfeiting Culture
Legitimate v. Illicit Supply Chains
Managing Tactics/Technologies
Intellectual Property Management
Identifying a Brand Protection Team
Analytics for Product Counterfeiting
Global Counterfeiting Legal Aspects
Internal/External Market Monitoring
Management & Security of Information
Risk Assessment & Applicable Standards
Partnering with Key Organizations & Resources
Developing Networks and Counter-intelligence
Managing Internal & External Communications
Working with Law Enforcement & Customs Agencies
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