The Brand Protection Professional (The BPP) VOLUME 1 | NUMBER 2 | Page 35
T RUST
C OMMIT TO BUILDING TRUST
V ISION
I DENTIFY AND AGREE TO THE VISION
R ISK & R EWARDS
U NDERSTAND THE RISKS AND REWARDS FOR EACH PARTNER
K EY P LAYERS
U NDERSTAND COMMITMENTS OF THE KEY PLAYERS
C OMMUNICATION
COMMUNICATE EXPECTATIONS