The Brand Protection Professional (The BPP) VOLUME 1 | NUMBER 2 | Page 3
DECEMBER 2016 | VOLUME 1 | NUMBER 2
Coordinator (IPEC) within the
Executive Office of the President of
the United States, Danny Marti leads
efforts to develop a strategic plan on
the enforcement of intellectual
property rights and is responsible for
coordinating efforts of federal
agencies engaged in intellectual
property policy and enforcement.
Marti is perhaps unusual among brand
-protection professionals in how he
entered the field and the time he has
spent in it, from when his
undergraduate interests in arts and
literature led to federal internships on
trade and copyright issues through a distinguished legal career in
intellectual property private practice. He became the IPEC in March 2015
following a unanimous confirmation vote by the Senate, a vote he
attributes to bipartisan consensus on the need to protect intellectual
property. Marti agreed to an interview with Dr. Jeremy Wilson, Director
of the Center for Anti-Counterfeiting and Product Protection (A-CAPP)
at Michigan State University, at the 2016 A-CAPP Center Brand
Protection Strategy Summit.
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© 2016 Center for Anti-Counterfeiting and Product Protection, Michigan State University.
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