The Brand Protection Professional (The BPP) VOLUME 1 | NUMBER 2 | Page 42

THE BRAND PROTECTION PROFESSIONAL
Worry is a force that drives many of us in brand protection . What are you worried about today ?
The mobile app space is something that WWE is keeping an eye on very closely . Elimination of rogue , malware-infected , and infringing mobile apps is something that we are monitoring and enforcing on more and more . With the WWE Network , our direct-to-consumer video streaming service that consists of both a 24-hour linear streaming channel and on-demand programming available on set-top boxes and mobile devices , it ’ s imperative to keep this app space free of unauthorized apps to preserve the user experience .
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