The Brand Protection Professional (The BPP) VOLUME 1 | NUMBER 2 - Page 35

T RUST C OMMIT TO BUILDING TRUST V ISION I DENTIFY AND AGREE TO THE VISION R ISK & R EWARDS U NDERSTAND THE RISKS AND REWARDS FOR EACH PARTNER K EY P LAYERS U NDERSTAND COMMITMENTS OF THE KEY PLAYERS C OMMUNICATION COMMUNICATE EXPECTATIONS