The Brand Protection Professional (The BPP) VOLUME 1 | NUMBER 2 - Page 3

DECEMBER 2016 | VOLUME 1 | NUMBER 2 Coordinator (IPEC) within the Executive Office of the President of the United States, Danny Marti leads efforts to develop a strategic plan on the enforcement of intellectual property rights and is responsible for coordinating efforts of federal agencies engaged in intellectual property policy and enforcement. Marti is perhaps unusual among brand -protection professionals in how he entered the field and the time he has spent in it, from when his undergraduate interests in arts and literature led to federal internships on trade and copyright issues through a distinguished legal career in intellectual property private practice. He became the IPEC in March 2015 following a unanimous confirmation vote by the Senate, a vote he attributes to bipartisan consensus on the need to protect intellectual property. Marti agreed to an interview with Dr. Jeremy Wilson, Director of the Center for Anti-Counterfeiting and Product Protection (A-CAPP) at Michigan State University, at the 2016 A-CAPP Center Brand Protection Strategy Summit. 1rn I\ 11 t 111 " 11, I Ill l\llllll 1\11\1 \( \lll\lJ(', © 2016 Center for Anti-Counterfeiting and Product Protection, Michigan State University. All rights reserved.