The Brand Protection Professional (The BPP) VOLUME 1 | NUMBER 2 - Page 2

THE BRAND PROTECTION PROFESSIONAL EVERY ISSUE 4 6 7 25 30 32 42 48 :, IN THIS ISSUE !!I u l!Ms-21 � � � � �� �� FROM THE EDITOR IN THE HEADLINES WHAT TO WATCH TEMPERATURE TEST Beyond China, what manufacturing countries are of most concern to you for brand protection risks? LEGISLATIVE UPDATE E-commerce and De Minimis Entries: Challenges in Monitoring Counterfeits PROFESSIONAL POINTERS Transportation Intermediaries: Part of Problem Should be Part of the Solution A VIEW FROM THE FIELD WWE Infringer Smackdown! THE BULLETIN 26 8 FCPA: THE CAREFUL WALK FOR U.S. COMPANIES AND BRAND PROTECTION PROFESSIONALS 11 WHAT YOU NEED TO KNOW ABOUT THE 3RD AMENDMENT TO THE CHINA TRADEMARK LAW 20 LANDMARK LANDLORD LIABILITY CASE IN THE EUROPEAN UNION 22 THE SELF-BALANCING SCOOTER CRISIS AND THE ENFORCEMENT OF A CERTIFICATION TRADEMARK 26 CRISIS MITIGATION THROUGH COMMUNICATION IN BRAND PROTECTION 36 LEVERAGING CONSUMER FEEDBACK TO IDENTIFY AND COMBAT COUNTERFEITING 38 DEVELOPING STRATA GEMS TO TACKLE GRAY MARKET