The Brand Protection Professional (The BPP) VOLUME 1 | NUMBER 2 | Page 2
THE BRAND PROTECTION PROFESSIONAL
EVERY ISSUE
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IN THIS ISSUE
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FROM THE EDITOR
IN THE HEADLINES
WHAT TO WATCH
TEMPERATURE TEST
Beyond China, what manufacturing
countries are of most concern to you for
brand protection risks?
LEGISLATIVE UPDATE
E-commerce and De Minimis Entries:
Challenges in Monitoring Counterfeits
PROFESSIONAL POINTERS
Transportation Intermediaries: Part of
Problem Should be Part of the Solution
A VIEW FROM THE FIELD
WWE Infringer Smackdown!
THE BULLETIN
26
8 FCPA: THE CAREFUL WALK FOR U.S.
COMPANIES AND BRAND PROTECTION
PROFESSIONALS
11 WHAT YOU NEED TO KNOW ABOUT THE
3RD AMENDMENT TO THE CHINA
TRADEMARK LAW
20 LANDMARK LANDLORD LIABILITY CASE
IN THE EUROPEAN UNION
22 THE SELF-BALANCING SCOOTER CRISIS
AND THE ENFORCEMENT OF A
CERTIFICATION TRADEMARK
26 CRISIS MITIGATION THROUGH
COMMUNICATION IN BRAND PROTECTION
36 LEVERAGING CONSUMER FEEDBACK TO
IDENTIFY AND COMBAT COUNTERFEITING
38 DEVELOPING STRATA GEMS TO TACKLE
GRAY MARKET