The Baseball Observer - Jan/ Feb 2017
What Does Your Website Say
About
Your
Program?
Your program website is a reflection on your program and how you run it
The Baseball Observer
Each year to update the college baseball program directory in back, we go to every college that has a baseball program and check the link. That’s all NCAA DI, DII, and DIII, NAIA, NJCAA DI, DII and DIII, NWAC and CCCAA baseball programs. Every single one by a person not technology.
While most prgram websites are good we are amazed of how many programs sites are still anemic. Today’s target recruits are internet savvy and their first search
of a program is on the internet. Your baseball programs website is first on the hit list.
Let’s put it this way, if you were going to go to work for a company and their website was hard to navigate, had no information about the management, no news, no contact information, or just looked outdated how likely would you be to want to work for them? Not very right? Recruits are the same.
Even if a coach doesn’t have the time or “old school” and has a hard time just turning on a computer, there is someone in that institution that’s a pro at websites. Budgets are tight, yes, but you have a free or very cheap resource – students at your institution. There probably is a web development, design or coding department which has students looking to work on their skills. There’s really no excuse for having a poor website in 2017.
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