WATCHES & TIMEPIECES
The Carrera model takes the idea a step further – the eye-
catching ALEC logo adorns the sapphire caseback, through
which the wearer can enjoy a view of the TAG Heuer Calibre
Heuer 01 manufacture movement inside the watch. This stylish
43 mm chronograph features a case and lugs in brushed
stainless steel and is presented on an H-shaped stainless-steel
bracelet with an alternating brushed and polished finish. The
fixed bezel, with its iconic tachymeter scale, is made from black
ceramic.
Mr. Monopoly comes alive: “Mysterious night in the
Manufacture”
A new 60-second video conceptualised and created by TAG
Heuer tells the story behind the Carrera HEUER 01 timepiece.
One mysterious night at the Swiss watchmaker’s headquarters,
a mural in Alec Monopoly’s studio magically came alive and the
artist’s iconic character, Monopi, jumped out of the artwork.
His overnight adventure took him through the offices, the TAG
Heuer museum, lab and factory. In the morning when TAG
Heuer’s employees began to arrive, the curious character had
to find a hiding spot. Drawn to the timepiece on a watchmaker’s
workbench, Monopi quickly dove onto the dial just before he
was caught. The video has been published on YouTube and is
also visible on all of TAG Heuer’s social media channels. Whether
you believe in magic or not, the video is proof that there is a
powerful creative energy pulsing through the halls of TAG Heuer.
TAG Heuer and Alec Monopoly: art and avant-garde
watchmaking
TAG Heuer and Alec Monopoly first came together in 2016
when the artist was announced as the Swiss watchmaker’s Art
Provocateur at Miami Contemporary Art Week. On that occasion,
Alec Monopoly tagged the TAG Heuer boutique in the Miami
Design District. A year later, his artwork was featured on a TAG
Heuer special-edition watch for the first time. The two latest
models in TAG Heuer’s product range are an extension of this
creative collaboration.
Combining watchmaking craftsmanship, contemporary art and
timeless style, these two TAG Heuer timepieces are sure to be a
hit among street art fans and watch connoisseurs.
About Alec Monopoly
Sporting a hat, with his face always hidden behind a bandana to preserve his anonymity; but what is he famous for? Well, Alec Monopoly owes his fame to the
character who shares his name. Mr. Monopoly, the diminutive and debonair banker that the artist depicts in different scenarios.
“When I started out, I did my graffiti in New York. The city was a huge source of inspiration”. In 2008, he quit the Big Apple for California. This was the year that
the financial markets crashed. The subprime crisis, Wall Street, Bernard Madoff... The finance world experienced its darkest days. And this found its echo in
Alec’s work. His career took off. “This was my way of making a statement about what was happening.” His work started to gain an online following amongst
street art aficionados. People started to call him Alec Monopoly.
Issue 37 2019
The Art of Luxury
59