WATCHES & TIMEPIECES
WHEN ART MEETS TIME
TAG HEUER CELEBRATES THE LAUNCH OF
TWO NEW EDITIONS WITH ART PROVOCATEUR
ALEC MONOPOLY IN LONDON
Continuing its collaboration with the street art star, the avant-garde story behind the design on the dial of the new Carrera HEUER 01,
Swiss watchmaker launches two new models in its Formula 1 and one of the wristwatches unveiled at the event.
Carrera collections at the TAG Heuer London Flagship Boutique.
The story behind the new Carrera’s design is captured in a clever
60-second video.
TAG Heuer Formula 1 and TAG Heuer Carrera Alec
Monopoly edition
Original and colourful, these TAG Heuer Formula 1 and Carrera
TAG Heuer’s Art Provocateur, Alec Monopoly, is at it again! The wristwatches feature the little banker called Monopi wearing a red
world-famous street artist has helped the Swiss watchmaker design bandana over his face and throwing green cash across the dial.
two new models that were presented at a cocktail party at the TAG Alec Monopoly’s instantly recognisable signature is found in the
Heuer Boutique, in the heart of London’s West End. The gallery background in yellow, blue and red. The 41 mm Formula 1 model
walls were adorned with original TAG Heuer inspired paintings is presented on a black rubber strap. The sporty watch features a
and sculptures created by Monopoly. Guests witnessed Monopoly stainless- steel unidirectional bezel with a black PVD coating that is
create a live painting customization across 50 of the watch boxes engraved with a 60-minute scale. The watch’s bold black design is
which clients had the opportunity to purchase that night. The Swiss the perfect backdrop for the bright artwork on the dial to truly stand
watchmaker also presented a short video that tells the imaginative out.
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The Art of Luxury
Issue 37 2019