FASHION
PORCHE X BOSS COLLECTION
HUGO BOSS and Porsche – two global players with shared regional
roots – have joined forces with a cooperation that will centre on the
two companies’ involvement in Formula E racing. In its capacity as
an official partner to the sport, HUGO BOSS – which already boasts
a long tradition of motorsports sponsorship – has been successfully
engaged in the electric-powered racing series since the end of 2017.
From December 2019, the start of the next championship season,
Porsche too will be joining the Formula E circuit with its own works
team – outfitted by HUGO BOSS. The fashion group will also be the
official outfitter to the entire Porsche motorsports team worldwide.
The shared passion for racing, and a fascination with perfect
design and innovation, inspired the creative minds at HUGO BOSS
to produce the “Porsche x BOSS” capsule collection. Its standout
features include premium leather and wool materials presented future-oriented Formula E, I am especially pleased that we are
in the Porsche and HUGO BOSS colours of silver, black and red. taking our cooperation to a new level.”
Launching in March 2019, a range of menswear styles from the
debut capsule collection will be available online and at BOSS stores. “Formula E is an exceptionally attractive racing series,” said Oliver
“HUGO BOSS and Porsche are both synonymous with outstanding to strategically evolve our vehicles in terms of efficiency and
Blume, CEO of Porsche AG. “It offers us the perfect environment
innovation and consummate quality,” commented Mark Langer, sustainability. We’re looking forward to being on board in the
CEO of HUGO BOSS AG. “We have been working successfully with 2019/2020 season. In this context, the renowned fashion group
motorsports over recent years and decades. That is why, with the HUGO BOSS represents the perfect partner to outfit our team.”
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The Art of Luxury
Issue 37 2019