YACHTS
LEXUS LY 650 LUXURY YACHT
REVEALED CRAFTED IN THE SPIRIT OF AMAZING
Crafting amazing automobiles is something Lexus has pursued vision a reality, Marquis-Larson Boat Group was selected to build,
relentlessly, as evidenced by the beautiful hand-pleated door panels sell and service the next Lexus yacht based largely on their extensive
in the LS 500 or the complex paint process, inspired by the morpho experience with bespoke boat building and their proven capability,
butterfly, that results in dazzling Structural Blue. And crafting every confirmed by their work bringing the Lexus Sport Yacht Concept to
touch point around the brand is an opportunity Lexus continues to life.
seize. This maritime application is another proof point in the storied
history of Lexus that explores new frontiers both inside and outside
Based in Pulaski, WI, Marquis-Larson is the ideal partner to bring
the automotive industry. the second chapter of Lexus
Lexus continually evaluates what constitutes a luxury experience and Yacht design to fruition with their thorough blend of artisanal
has, as a result, ventured into the worlds of culinary, design, film, craftsmanship, modern technology and inspired design.
and more as alternative opportunities to interact with the brand. Complementing the Lexus brand’s heritage of takumi craftspeople
Driven by Lexus International President, Yoshihiro Sawa’s vision of who are supremely skilled in their roles, Marquis’ craftsmanship
Lexus as a brand that, “explores new ways to deliver innovative and backbone is clearly demonstrated by their masterful boat builders,
amazing experiences for our guests,” Lexus has partnered with some many of whom have been with the company for 30 years.
of the world’s finest purveyors of experience to further celebrate the
phrase, Experience Amazing.
L-finesse Seamlessly Transitions from Automotive to Maritime
Applications
And now, Lexus returns to the water with its next expression
of a Lexus yacht in the form of the LY 650. Bearing the most
contemporary expression of Lexus design language, L-finesse,
applied beyond the world of automobiles, the production LY 650
picks up where the stunning Lexus Sport Yacht Concept left off.
Lexus Takumis Meet Marquis-Larson Craftspeople
Several of the most attractive features from the 42-foot concept have
made their way onto the LY 650. Measuring 65 feet in overall length
with a 19-foot beam, the newest Lexus yacht has a distinguished
style found in the strong, pronounced bow, curved deck accents and
accentuated aft hips. Viewed from the profile, the elegant rise and
fall of the yacht’s distinctly Lexus roofline flows into rising, broad hips
of the rear section.
Encouraged by the robust public interest in the Lexus Sport Yacht
Concept, a follow-up maritime effort was fueled by Executive Vice
President; Shigeki Tomoyama’s desire to, “present a dream-like
vision of the luxury lifestyle; one where the Lexus Yacht expands the
potential of Lexus mobility to the ocean.” Making this dream-like
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The Art of Luxury
Issue 37 2019
Upcoming Milestones and Contact Information
The first completed Lexus LY 650 is expected to be finished in the
second half of 2019 and will make its global debut late in the year.