The Art of Luxury Issue 36 2019 | Page 9

AUTOMOTIVE ASTON MARTIN AND WALDORF ASTORIA: WHERE SPORTS CAR PERFORMANCE MEETS SERVICE AND STYLE Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts, Hilton’s From exclusive guest access to Aston Martin’s most recent cars, to (NYSE: HLT) iconic luxury hotel brand, announce a new, four-year, bespoke drive and stay packages in some of the most sought-after global partnership, bringing two enduring icons of global luxury destinations in the Waldorf Astoria portfolio, the collaboration together to launch a new era of performance and hospitality. The combines the exceptional standards of sophistication and service two brands promise a season of unforgettable opportunities, that are at the heart of both brands. For example, the combination bringing together impressive destinations, exceptional service and of Waldorf Astoria’s legendary service with Aston Martin Lagonda’s the world’s most dynamic and beautiful luxury sports cars. access to the world of iconic motorsport will bring a luxurious new angle to automotive events and activities. “Aston Martin Lagonda was a natural choice for a partnership of this magnitude,” said Dino Michael, global head, Waldorf Astoria Hotels Waldorf Astoria Driving Experiences & Resorts, Hilton. “At Waldorf Astoria, experience and service are at the core of everything we do, and this partnership offers a rare Beginning in 2019, Waldorf Astoria Driving Experience weekends will opportunity for our guests to live unforgettable at our properties present hotel guests with a variety of Aston Martin’s latest models around the globe.” to sample along carefully tailored routes. These bookable sessions will be led by Aston Martin’s team of professional drivers, giving Simon Sproule, Vice President, Chief Marketing Officer & President, Waldorf Astoria guests an expertly curated opportunity to explore Aston Martin Partnerships said: “This partnership opens both brands the unmatched performance, refined craftsmanship and exhilarating up to new and exciting opportunities. Aston Martin Lagonda and driving sensation delivery by Aston Martin. Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery. Together, To learn more about the Waldorf Astoria partnership with Aston we can create memorable journeys that combine the best in global Martin or to book experiences, please call 1-800- 1-800-925-3673. For hospitality and driving pleasure.” additional information about Art of Living by Aston Martin packages please visit www.astonmartinartofliving.com. Issue 36 2019 The Art of Luxury 9