The Art of Luxury Issue 36 2019 | Page 48

FRAGRANCES DISCOVER THE HOUSE OF CREED AT 99 MOUNT STREET Founded in 1760, The House of Creed has been creating the highest quality, hand blended original perfumes across seven father-to- son generations, fusing historical family techniques and values with innovation. Returning the brand to its original London roots since 1854, Creed’s exclusive boutique invites guests to explore the rich heritage of the House of Creed. A scented haven of luxury and sophistication, 99 Mount Street offers the ultimate sensorial experience for fragrance aficionados. Housing the widest selection of Creed fragrances in the UK and respecting the aesthetics of Mount Street’s Queen Anne revival style architecture, the floor-to-ceiling store window invites visitors into a world of fine fragrance that combines both tradition and modernity, with the craftsmanship that Creed is heralded for. Designed by architect Can Onaner, the boutique is set across two floors, with striking interiors of extravagant quality that give the impression of structure, symmetry and infinite space, whilst reflecting the opulence and luxury of the House’s fragrances. Furthermore, a lower ground floor offers a private and comfortable environment in which to experience bespoke fragrance consultations - Discover the perfect signature scent with the help of one of Creed’s in-house fragrance experts. The luxurious and sophisticated destination also offers an exquisite gifting experience for that special someone with an immaculate team of fragrance specialists on hand to guide you through finding the ultimate fragrance gift. Seal the deal by taking advantage of complimentary gift wrapping as well as the exclusive in-house engraving service that allows you to add a personalised message, your loved one’s initials or a special date. Nestled between luxury fashion houses such as Celine and Balenciaga, shoe designers including Nicholas Kirkwood and Christian Louboutin and Mayfair institutions such as Harry’s Bar and Scott’s, the House of Creed’s exclusive London boutique is a world- class shopping destination. 99 Mount Street London W1K 2TF 0207 495 1795 www.creedfragrances.co.uk Nearest tube station: Bond Street or Green Park 48 The Art of Luxury Issue 36 2019