LUTWYCHE – SARTORIAL
IMMORTALITY, HANDMADE
IN ENGLAND
The regular retail experience can be stressful so it is easy to see why the
Lutwyche client always returns to see Tony - the founder and creative
director - or a member of the team for their next bespoke suit.
Lutwyche operates on a by appointment only basis from a showroom
in Mayfair, London as well as a showroom overlooking Madison Avenue
in New York which opened its doors in November 2017. The spaces
are secluded, calm, personal and there’s no chance of bumping into a
colleague or the paparazzi as you’re getting measured.
It is not just the garment you take home (which has taken approximately
60 hours to create from scratch, by hand) that makes a Lutwyche suit an
absolute luxury, but the whole experience. Being given the opportunity
to use a space that is for you, not being rushed to pick fabrics, being
measured precisely so that (99.9% of the time) it is not necessary to go
back for a third or fourth fitting makes the experience so pleasurable.
Before even picking up a tape measure Tony, or one of the talented
sales assistants, will sit down and talk to each and every client. They
learn about their personality and their posture so that they can give the
greatest advise on what is right for them.
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The Art of Luxury
Issue 34 2018