ROGER DUBUIS AND
LAMBORGHINI SQUADRA CORSE
POWERED BY RAGING MECHANICS
It sounds like an astounding performance. On September 20th 2017, the driven approaches. Roger Dubuis’ particularly strong recent interest in
legendary Lamborghini Headquarters in Sant’Agata Bolognese witnessed other types of industry flows from a will to deliver timepieces endowed
a world premiere reveal by Roger Dubuis and Lamborghini Squadra with elements that others do not or cannot provide. Its strength lies in the
Corse. The start of a new run for two brands sharing the same values of ability to ignore any limits, and that led to discussions with aircraft, boat,
breathtaking technology and daring customer experiences. The best of motorcycle and automobile manufacturers.
Italian aesthetic flair and performance face the ultimate in Swiss precision
and mechanical instruments. A high-powered partnership whose first Performance is engraved in the Roger Dubuis DNA. With Lamborghini,
roar takes the form of a new calibre inspired by the Aventador S engine the adrenaline rush of mutual recognition was there right from the start.
and the new ground- breaking Huracàn Super Trofeo EVO. The time has Corporate philosophy, R&D vision, the same flair for charismatic lines and
come to be blown away. superlative technical engineering,as well as an attitude in sync with their
demanding clients: this instinctive convergence is confirmed in every
Roaring off the starting grid way. That initial positive vibe – between two iconic references in their
The junction was clearly inevitable. While motorsports and watchmaking respective fields and communities, two innovators in pursuit of ground-
have long since discovered various affinities, the story of Roger Dubuis breaking technology, two designers who broke the rules – naturally grew
and Lamborghini Squadra Corse is a case of irresistible mutual attraction and matured into a new lap.
stemming from a shared focus on aesthetics in their respective R&D-
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The Art of Luxury
Issue 34 2018