The Art of Luxury Issue 32 2018 | Page 80

NEW & LINGWOOD New & Lingwood is a rarefied British brand The company was founded in 1865 by where the history of the house emanates Elisabeth New and Samuel Lingwood (who from every pore; one need only spend 10 subsequently married), and was the perfect minutes in the Jermyn Street, Eton or (soon place for a gentleman’s outfitter. to open) New York store to sense that there’s more to the company than meets the eye. The house quickly established itself as the premier supplier to both the scholars and Even so, the story of New & Lingwood is students of Eton school, a relationship that something of a best kept secret in British it retains to the day. menswear. Eton students have their uniform fitted in New & Lingwood remains one of London’s the Eton shop and, quite apart from the longest established and most respected prestige this brings, this point of different English gentleman’s outfitters, making it marks out New & Lingwood as an outfitter the desired destination for perfectly tailored that has always paid particular attention to suits, exquisitely tailored shirts, striking the fitting of its garments. footwear and high quality accessories for a wedding. 80 The Art of Luxury Issue 32 2018