With so many excellent designers based around London, many of Despite all of her success in the design world, you can see she
whom create bespoke items, having somewhere nearby to sample still has a real hunger and drive to bring even more to the fashion
and produce fabrics is an ideal solution. Yulia’s newest venture – industry. One of her recent projects is the production of high-end
the Sharp Cut pattern cutting, sampling and production shop has uniforms for some of the most sophisticated restaurants and
been a revelation for fashion designers. Not only are they able to hotels in London.
see the excellent quality first-hand throughout the production
process, they can be involved in the full creation journey. When When we asked her about her plans for the future she tells us “My
a quick turnaround is required, they have somewhere right on next big challenge is to integrate the use of eco-friendly fabric
their doorstep to help them t o meet their hectic deadlines. Yulia into my designs. We have seen how big a problem environmental
also has access to an astonishing range of fabrics from around the sustainability is and all industries should be working hard to help
world, catering for all types of designer requirements. the problem. This is something I am really committed to doing
within the fashion industry through re-using materials, whilst still
As well as working with the more established designers, Sharp
maintaining that level of excellent quality. Watch this space!”
Cut is able to provide guidance to up-and-coming designers. Yulia
enjoys being able to share her years of experience to help aspiring It is easy to see why Yulia Safin is one of the world’s most admired
designers to achieve their dreams. She offers classes for start-up fashion designers, as she really does exude that cutting edge!
designers at Sharp Cut, where they are given support through the
different aspects of the business model required to get started the
industry. Part of this entails benefiting from being introduced to
some of her many connections within the industry.