After 18 years leading the way in luxury fashion, Yulia
decided it was time to try a new challenge. In her many
years as a designer, she had observed there was a real lack
of high quality fabric sampling and production factories.
With this in mind, she explored the idea of bringing a
unique fabric workshop to Notting Hill.
Yulia told us that “Throughout my career I have worked
hard to produce the highest quality of fabric but it quickly
became apparent that not many manufacturers had
working environments that conduced the high quality
that I wanted for my designs. When you are creating
elegant gowns with the finest and most expensive fabrics,
why would you compromise the quality through a poor
production environment? We have production factories
across the world, so I visit them all and carefully select only
the right ones and then we instil comprehensive quality
assurance processes.
I started thinking about how it would be wonderful to
have a place in Notting Hill. Somewhere that provided a
lovely clean production environment with state of the art
machinery and tools, as well as some highly experienced
designers and specialists in fabric production on hand to
help.”
Issue 32 2018
The Art of Luxury
77