The Art of Luxury Issue 32 2018 | Page 70

About MALLET Footwear Creative Director, Tommy, spotted a gap in the market for a unique style of trainer that was exceptional quality, but remained affordable to the general public. He began by putting pencil to paper and worked on his designs religiously. Tommy then reached out to his close friend Evren (now business partner), who already worked on a production line for high-end footwear and asked the simple question: “Can my idea be made into reality?" Both Tommy and Evren collaborated on the shoe design and production and then began to trial their creations. The feedback received by potential customers was astounding and this gave Tommy and Evren the push to launch MALLET Footwear in 2015. Since then, the footwear brand has become exponentially popular and the brand now retails online and in high-end stores across the United Kingdom and Europe. “Mallet started like all great stories... with a unique, creative idea expressed simply by putting pencil to paper!”