Driven by international interest that has also piece of the Westminster puzzle. London’s newest
benefited from the weaker pound sterling, demand landmark destination for design, fashion and high-
for quality properties in favoured postcodes quality living, affirming SW1’s prime residential status.
increased in Prime Central London during the first
half of this year. The Capital is witnessing a new Northacre, with a long history of specialising in
wave of prime locations across Central London, such revival projects is undertaking the development of
as South Bank, the City, Marylebone, Victoria and The Broadway, their first new-build project with a
Westminster, which are re-defining the residential similar meticulous ethos. Without exception, every
preferences of high-net-worth purchasers in London.1 Northacre-managed Prime Central London scheme
has delivered a substantial uplift in residential
Over the last few years, Westminster has been values achieved for the area. In the last 25 years,
transformed into a vibrant commercial and retail Northacre has delivered more than 630 properties in
centre, supported by extensive investment and London’s most sought-after addresses with a value
redevelopment. Historically, any new build schemes of more than 1.25 billion GBP. Northacre currently
in the borough have been small-scale, boutique has a strong development pipeline in place with a
projects and over the last 5 years, only 6% of predicted Gross Development value of £2 billion.
completed new developments have been more than
100 units in size. 2 The Broadway is set to be the final
58
The Art of Luxury
Issue 32 2018
www.thebroadwaylondon.com