The Art of Luxury Issue 32 2018 | Page 48

Star Coach is designed to ensure the role-playing is highly engaging. The app presents short videos in which a virtual guest expresses a complaint, compliment or request. After viewing the video, the hospitality service provider responds to them by speaking into the phone or tablet. The technology analyzes the fractal patterns in the voice that reveal the user’s confidence, level of emotional involvement, effort to connect to the guest and overall stress. The training tool provides instantaneous feedback and guidance on best-practice behaviors. With this immediate feedback and through repetition, the service provider is able to improve their guest interaction and ultimately provide a better guest experience. The technology behind Star Coach is based on more than a decade of research. 48 The Art of Luxury Issue 32 2018