FORGET GOLD,
INVEST IN WATCHES
Buying for the purpose of investment takes a lot of consideration and Certain watches have gained a reputation of retaining their value,
expertise in your chosen area. Items with a technological expiration most notably Rolex and now vintage Tudor. Rolex has mastered
date do not often make good investments; televisions, phones and its marketing image, cementing its affiliation to success and
cars – unless it’s a rare vintage vehicle that will be kept in a garage timelessness. Rolex manage to dominate the new and old market,
and never used. however, not all Rolexes mature equally.
This is why the extortionate Apple Watch is considered a bad Historically, the Rolex watches that have done best over time have
investment; it makes little sense to drop a lot of money on a gadget been of the sport variety: the GMT, the Submariner and the Daytona.
that will be outdated and lose value in as little as a year. Although, One of the reasons Rolex has kept its success is by keeping its product
this hasn’t stopped it becoming the biggest selling watch of our time. line small and allowing each range to become a household name.
But what about mechanical watches? There are plenty of classic
timepieces that are not at risk of becoming obsolete. The same can While the world of horology and investments are unapologetic about
be said about other hard assets, think wine, art and property. money and prestige, it can be mutually agree d that one of the most
important parts of owning a watch is the enjoyment you get from
The rise of web and social media has put vintage collecting on the
wearing it.
map coupled with celebrity endorsements and pop culture – i.e. the
choice of watch from James Bond; watches are everywhere we turn.
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The Art of Luxury
Issue 32 2018
But if you are tempted, browse our Rolex collection here.