At the International Geneva Motor Show, Jean-Claude
Biver, CEO of TAG Heuer and President of the LVMH
Group Watches Division, and Andy Palmer, President
and CEO of Aston Martin, were particularly proud to
announce that TAG Heuer has been chosen as Official
Partner, Official Watch Partner and Official Connected
Watch Partner of Aston Martin and Aston Martin Racing.
To mark the new partnership, TAG Heuer presented
two magnificent special editions honouring the British
luxury brand. The Swiss watchmaker drew on its
extensive expertise and through a strong collaboration
with the Aston Martin design team to develop the
designs, drawing direct inspiration from the colours,
shapes, patterns and materials characteristic of Aston
Martin's sports cars. Every detail imparts a creative
touch and recalls the overarching automotive spirit of
the partnership.
The first model is the prestigious TAG Heuer Carrera
Calibre
Heuer
01
chronograph,
which
draws
inspiration from Aston Martin's luxury universe. The
famous manufacture movement is visible through the
dial, which is skeletonised in a hexagonal pattern that
recalls the details on the new Vantage, for an exclusive
Aston Martin dial. Meanwhile, the sturdy 45 mm solid
steel case also presents a design that was specifically
developed for this edition, which features lines on
the side to evoke speed, the race track and piston. In
another of the piece's exclusive features, the shape
of the lugs has been revisited, taking inspiration from
the lines of Aston Martin's emblematic bodywork.
With a black ceramic tachymeter bezel, this piece is
the perfect reflection of the expertise and technical
mastery arising from the partnership between the two
brands.
Issue 32 2018
The Art of Luxury
121