After 230 years of designing and manufacturing
the finest cufflinks and accessories, Deakin &
Francis has just opened its very first flagship store
in London’s Piccadilly Arcade.
As the next natural step for the quintessentially
British brand, the boutique will look to convey the
brand’s impressive heritage and craftsmanship
through a carefully curated interior whilst offering
a luxurious setting for customers to shop. The
iconic store will showcase Deakin & Francis’ full
cufflink collections, from vitreous enamel designs
to an 18ct gold collection.
“We are immensely proud to be opening our first
flagship store – it’s taken 230 years to get to this
point! Our brand is going from strength to strength
and we are incredibly grateful that our customer
base is growing every day all over the world, so
there really couldn’t be a better time for us to open
a store,” Henry Deakin, Managing Director.
“We want to make visiting our store an
unforgettable, welcoming experience – offering a
mix of luxury, sophistication and of course, some
unexpected D&F twists!”
Deakin & Francis
19-21 Piccadilly Arcade
London SW1 6NH
Opening Hours – Monday-Saturday: 10am-6pm
/Sunday: 12-6pm
www.deakinandfrancis.co.uk
Issue 32 2018
The Art of Luxury
111