The Art of Design Issue 35 2018 | Page 71

The Fameed Khalique showroom in Chelsea’s Furniture problems. ‘We have a lot of experience in overcoming & Arts Building contains the world’s largest selection technical challenges,’ says Fameed. ‘And since starting of luxury surface material samples found under one the business nine years ago, we have gained the roof. Designers are free to peruse this extensive library reputation for pushing boundaries, inspiring our of samples gaining inspiration and ideas. ‘The familiar craftspeople to achieve things they’ve never done lament among designers and architects is, “I never see before.’ anything new,”’ says Fameed. The collaborative process works in three different ways: ‘Here, we create surfaces that inspire a genuine sense architects and designers can either visit the showroom of wonder. We know we’ve done our job when we see and look at the collections of materials for inspiration someone’s eyes light up.’ and ideas, or ask the team to source something specific, or they can commission a bespoke solution. What Designers who have worked with Fameed Khalique Fameed Khalique is able to tap into is a vast range before will often come in at the beginning of a new of techniques, all of which have an infinite variety of project and ask, ‘What do you have that would work creative applications. here?’ Fameed and his team offer a fresh viewpoint and are well-versed in the collaborative process, often ‘Our role is to show designers what’s possible,’ says helping designers to tackle seemingly unsolvable Fameed. ‘It’s their job then to work out ways to use these