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THE INSPIRATION
Iconic Jermyn Street lies in the heart of London’s luxury quarter,
a stretch of elegant residences and shops that have retained their
distinctive character for over 300 years.
Once home to an array of distinguished and stylish gentlemen who
frequented the street and resided within its renowned buildings,
Jermyn Street’s legacy lives on to the present day.
Lining the street are tailors, shirt makers, clubs and gentleman’s shops
which once catered to such illustrious figures as Winston Churchill,
Sir Isaac Newton and the inspiration behind the development itself,
Beau Brummell. This formed the concept of the ‘modern dandy’; a
discerning gentleman who seeks out the finest attention to detail,
workmanship and quality of materials when purchasing a suit.
This criteria shaped our approach to the penthouse, with a
commitment to exceptional quality and craftsmanship informing and
guiding our every decision during the process.