The Art of Design Issue 35 2018 | Page 54

54 HOUSE BABYLON House Babylon is a luxury British bedding House Babylon uses 600 thread count- some company offering a range of premium, of the highest possible. ethically-sourced, 100% authentic Egyptian cotton bedlinen. Unlike authentic Egyptian cotton, short-staple cotton used by the majority of high-street House Babylon make the process of buying retailers is naturally weak, with many exposed luxury bedlinen simple with a curated split ends, resulting in a weaker fibre and selection of sophisticated styles and colours. inferior weave that frays and piles. Buy less and buy better is at the heart of the House Babylon brand, and with their bedding “We founded House Babylon because we made from the finest, sustainable materials, strongly believe that luxury should not be they allow customers to consciously purchase elusive or exclusive. with purpose. Our mission is to simplify a confusing retail Designed in London and produced in Egypt, experience by offering a carefully curated House Babylon only uses the purest long- range of exceptionally crafted products, staple Egyptian cotton, grown along the River sourced ethically and without the high price Nile and hand-picked to ensure quality and tags”, says founder Mariam Elshafie. comfort.