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Olympia London, home to 100% Design, is entertainment, exhibition and experiential district
undergoing a major regeneration project, managed whilst staying true to its original heritage as an
by owners Yoo Capital and Deutsche Finance exhibition business.
International. Heatherwick Studio, in collaboration
with SPPARC Architects, will lead the architectural Alongside this Talks With 100% Design returns as
enhancement. the most anticipated and forward thinking talks
programme of the design calendar. Expect a series
The project will see the 130-year-old exhibition centre of inspiring sessions reflecting the very best in global
based on a 14-and-a-half-acre site in Kensington, design, emerging talents and the changing landscape
London, transformed into a world-leading arts, of London's creative communities.
Website: www.100percentdesign.co.uk