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100% Futures is a new exhibition celebrating forward-thinking design from a selection
of British and international talents who have chosen to set up their practices in
London. Spearheaded by Max Fraser, 100% Futures will shine a light on some of
the most exciting designs under the theme ‘Designing for London’ across travel,
technology, well-being, public spaces and sustainability.
Along-side this, 100% Futures will also share designs from other cities, looking at ideas
around the future of city-living and the best of designing for urban centres across the
world.
100% Forward, curated by journalist Barbara Chandler, will highlight eight emerging
design talents across furniture, product, lighting and textile design. Each will be
championed by an established designer who carved his or her career during the first
decade of 100% Design. Simon Pengelly, who started his career in 1993 when he
presented at 100% Design, has selected rising talent Daniel Schofield. In five short-
years, Daniel has honed his reductive approach to materials, form and func-tion to
create celebrated lighting, furniture and table top products.