The Art of Design Issue 34 2018 | Page 117

This has traditionally been popular among Middle Eastern and Asian families, but Vesta notes an increase among British and European buyers as a result of the current property market conditions. With moving now so expensive, and both upsizing and downsizing coming with their own challenges, many families are opting to consolidate their potential purchasing power and buy together. Indeed, they recently undertook a project for leading developer St James at their Fitzroy Gate development in Isleworth to do just this. Chris Dale, Managing Director at Vesta Interior Design, comments: “Multi-generational living is becoming an increasingly popular way of life and we have seen a real shift in the layouts of new homes and the brief when designing the interiors for a property. We recently undertook a project for leading developer St James at their Fitzroy Gate development in Isleworth where a key demographic at this development was extended family groups and multi-generational living, compared to most developers who are targeting downsizers. Multi-generational living has always applied culturally to Asian and Middle Eastern families, but we are seeing an extension of this with British buyers and Europeans.”