The Art of Design Issue 31 2018 | Page 55

55 The Canada based design studio, II BY IV DESIGN is mitigating the challenges ahead with the immense potential they foresee in the UK market; they are so confident in the opportunities that lie ahead they are expanding their firm’s influence and as of September 2017 opened an office in the fashionable Marylebone district of London. This may seem like unusual move, especially during such an uncertain time for the UK but for II BY IV DESIGN Partners, Dan Menchions and Keith Rushbrook the timing couldn’t be more right. The design duo who first opened their practice in 1990, in addition to their new London office, operate from three studios: two located in a brick and beam warehouse in Toronto’s Liberty Village and a third amid the hustle and bustle of the Creative District in New York City. They have a solid reputation in North American markets and are the recipients of over 400 design awards that include a growing list of notable European accolades.