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WHY YOU NEED TO BE
WEARING A WATCH IN 2018
The lamentable shift of technical accessories overriding
the ideal everyday accessory.
anything with a heritage continues. The rise of the
smartphone (and watch) has led traditional time pieces to Owning a watch opens the door to a new world, it gives you
disappear from wrists but 2018 is the year to turn it around. the opportunity to invest, to build a collection, e.g., change
straps for different occasions and gives you the chance
In the era of Don Draper, a watch was a necessity; it was to find the perfect piece for your lifestyle. It becomes an
a firm part of your uniform and came off only at night. identifiable part of you, sending a message to everyone
Without a watch you wouldn’t know the time of day you come in to contact with. The lack of watch wearing is
and a series of lateness would occur. The power of the an opportunity missed; a wristwatch puts the preciousness
smartphone has allowed us to check the time on our digital of time in to perspective.
display and for millenials this has taken such precedence
that we have grown accustom to life without a watch. For The hands of a watch are ever moving, reminding you to
men in particular, this feels like a huge shame, as a watch is keep going and 2018 is a great place to start.