The Art of Design Issue 30 2018 | Page 90

90 THE TEMPORARY SHOWROOM FOR THE SPECIFICATION MARKET IS BACK IN 2018 WITH FOUR NEW SHOWS #DesignPopUp was created in With a proven track record of 2014 by Double S Events to provide delivering excellent ROI clients showroom quality exhibition Allgood, Crosswater, Shadbolt space for suppliers to connect Doors, and Domus have become with architecture and design trusted and loyal partners since communities across the UK. the first #DesignPopUp. Initially launched in Glasgow to They have since been joined by attract London-based suppliers to very prestigious brands such as regional markets, #DesignPopUp Formica, Boss Design, Altfield, now operates throughout the Arper, Bene, Bette, Humanscale, UK and has announced their first Egger, Desso and Schluter Systems Dublin event for early 2018. among many others. With an exhibition-style approach David Kong, Marketing Director to showcasing products, specifiers at Domus Group, explained: and architects across the UK “#DesignPopUp has helped us now rely on #DesignPopUp to to establish the Domus brand bring high quality designers and in regions where we don’t have manufacturers direct to them. showrooms. Expansion to cover the UK’s These events allow clients and most important regional A&D specifiers to be hands-on and communities saw the first to experience our very tactile #DesignPopUp in Manchester in materials close-up. 2015, and now London from 2018. “Double S Events provides high #DesignPopUp creator Sara quality unique spaces and events Seravalli explained: “With so much to appeal to our important happening in London this was customers all over the UK”. the last place we expected to be invited to organise an event. With an expanding roster of effective, intimate and highly “Our clients told us that they enjoy targeted events #DesignPopUp will our creative, personal and bespoke continue to add to their already approach to event delivery, so we impressive events tally. are very excited to introduce the #DesignPopUp experience to the For more information about Clerkenwell community next year.” #DesignPopUp, our present and The relaxed intimate atmosphere 2018, please visit of #DesignPopUp set this show www.designpopup.com apart from traditional large-scale London events. past exhibitors and events for