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100% Design, the UK's largest trade show for architects The show’s ‘Talks with 100% Design’ presents an agenda-
and designers, returns to Olympia, London from 20-23 setting programme exploring trends in contemporary
September for its 23rd edition. The show welcomes practice as well as the future of design, while a second
hundreds of exhibitors and more than 27,000 visitors to programme focussed on professional development takes
the burgeoning design district of West Kensington over place in The Forum.
four days as the cornerstone event of the London Design
Festival, helping to foster relationships between some For this year’s edition, the show hosts Dealer Day, a
of the world’s biggest architects, designers, specifiers, professional programme of networking, seminars and
retailers and developers. talks for this influential design community.
Each year 100% Design adopts a theme, which is reflected With the latest UK product launches from an array of
across its installations, features, talks programmes and brands and designers, 100% Design occupies a crucial
show design. Overseeing the implementation of the place as the commercial heart of design in the UK. With
theme across these areas is newly appointed Content five distinct sections, Interiors, Workplace, Kitchens &
Editor, leading design journalist Max Fraser. For the 2017 Bathrooms, Design & Build and Emerging Brands, 100%
edition this is Elements, which considers everything from Design is unique in its cross-sector appeal to design
the fundamentals of design to the component parts that professionals.
make up a product, the materials used to the stories and
processes of development.