The Art of Design Issue 28 2017 | Page 213

213 3. Why do you think jewellery holds such importance in so 5. What are the current trends transforming design and luxury many families? H: The buzzword out there is definitely ‘experience’. Expressions H: Jewellery is in a rare category of those articles that will last not of individuality are big, there is a high demand for personalized only through a lifetime but also through generations! treatments to everything – it is almost like the feeling of belonging to an exclusive club of like-minded people.I am seeing various When jewellery is bought or gifted, these often coincide with interpretations of the above including bold colours, mixtures of extremely special and intimate moments between loved ones. unusual shapes with delicate motifs… Rose gold is still strong for us. Jewellery pieces are a true treasure – not just of precious material but of priceless memories. 6. Do you plan to expand in the luxury interior space? 4. How would consumers in the UK be able to purchase your H: There is so much stunning and exquisite art hidden in secret jewellery? passages across India that is just waiting to be exposed to the modern world. Things are definitely in the pipeline. Watch this space H: It’s actually very interesting – in a sense the journey to create these jewels started here, when about a decade ago I was an on-air guest at a leading TV shopping channel where I presented a range of jewellery inspired from the palaces of the Maharajas. We are in talks with various UK fine jewellery retailers and will soon be available through our selected distributors. You can also go onto our website www.harakh.com for the latest updates. for more!