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LONDON FASHION
WEEK FESTIVAL
The British Fashion Council (BFC) is delighted to announce that luxury
womenswear brand, Mother of Pearl, 2017 winner of the BFC/Vogue Designer
Fashion Fund, has been commissioned to design this season’s London
Fashion Week Festival limited edition tote bag.
The bag’s design draws inspiration from Dutch florals
and the use of darkness and light in the paintings of
artists such as Caravaggio and Jan Van Huysum. Mother
of Pearl’s brand mantra is ‘Serious fashion, not to be
worn too seriously’, so the striped sporty handles are
the perfect partnership to the beautiful botanical print.
Mother of Pearl is a womenswear luxury brand based
in East London. Each collection is a fusion between
quality and design, with a focus on print, sportswear
inspired detailing and luxe fabrications. Mother of Pearl
takes an innovative, and often humorous approach to
print and embellishment to strike a balance between
easy daywear that can be dressed up for any occasion.
Caroline Rush CBE, Chief Executive of the British
Fashion Council said: “Mother of Pearl’s beautiful
designs perfectly capture British creativity and the
energy of London Fashion Week Festival. It has been
great to work with Amy on the tote bags for this season
and I look forward to seeing them being used all over
London and further afield.”
Mother of Pearl presented their first collection at
London Fashion Week in AW14 and Creative Director
Amy Powney, joined in 2006; four years after the brand
was founded by Maia Norman. Mother of Pearl has
been shortlisted for the BFC/Vogue Designer Fashion
Fund in both 2015 and 2016 and in the same year
the label was awarded the Walpole Emerging British
Luxury Talent prize.