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Three generations have influenced
historical jewellery brand
W. Salamoon & Sons
We talk to the historical manufacture here
1. ‘Wadih Salamoun & Fils’ opened in the old souk of Beirut. You’ve come a
long way since, has the ethos of the company remained unchanged?
Since 1907 the central ethos of W.Salamoon and Sons, is that of creating relationships and
bonds. That is a crucial element that we have followed through for over a century and is the
fulcrum of our on-going success. It has also been the driving force of our brand identity as
well as our chosen location choices.
2.
How diverse is your clientele?
Over the years we have created unique pieces that range from understated glamour to
timeless gems that have attracted a wide range of loyal international clientele young and
old. Besides our wide range of Middle Eastern and Gulf clientele which include royal families
that we have built loyal ties with, the brand also appeals to a much broader international
market as all our pieces are a fine balance between innovative design and timeless
craftsmanship which connects to all that have a passion for quintessential quality and taste .
3.
All your pieces are unique. Does that in itself attract custom?
Yes, an integral element in our designs is that each piece that is made is exclusively in the
heart of the W.Salamoon & Sons workshop, and our clients appreciate that they have a
unique piece that belongs to them or to their loved ones every single time.