House
Of
Fraser
25th March marks the launch of the
House of Fraser Active collection.
Housing a blend of sports technology,
street style and comfortable
loungewear consisting of own brand
and branded styles, the collection ticks
all the boxes for fitness and fashion
credentials.
An investment into seam free
technology for the yoga range allows for
maximum comfort and flexibility whilst
incorporating the iconic Biba logo and
brand DNA at every opportunity. Jessie
Debben, Design Assistant, says: “Biba
body will be a unique addition to the
growing active wear market, with our
statement prints, inspired by the animal
kingdom featuring the most majestic
beasts, jaguars, tigers and zebras. These
prints look especially bold and stylish
on our on-trend bomber jackets”.
In contrast, Label Lab Life offers
abstract prints and block designs
complemented with beautiful design
features and soft draping. Debben says:
“Label Lab Life offers a cleaner, edgier
aesthetic to our Active range. Pops of
bright colour bring excitement to an
easy and sophisticated neutral colour
palette. Exciting elements from this
range are our ombre’d seam free yoga
pieces and our layering styles. These
looks are all about back design features,
such as soft draping and intricate
strapping, all of which are important
elements to the DNA of Label Lab Life”.
The branded offering includes the Jenny Elisha, Buyer, says: “We are
launch of nine exciting brands including also working with some fabulous new
Ted Baker ‘Fit to a T’, Seafolly Active brands such as Acai which has been
and Bjorn Borg. Each style offers sports developed by a fitness mad couple
enhancing properties and functionality looking to bring fashion to fitness, and
whilst featuring key prints such as Dharma Bums which is an Australian
marble, geometrics and florals. brand offering a range of printed
For the logo mad customer, CK and
Tommy Hilfiger has a strong product
offering with bold colours and
leggings for a variety of activities. You
will only find these brands on the high
street with House of Fraser”.
logos that provide a gentle nod to With prices ranging from £18 - £125, the
the sports trend. Each collection is complete Active collection will be the
perfectly complemented with amazing perfect inspiration to get you back into
accessories such as backpacks, logo the gym or out on the track this New
water bottles and yoga mats to enable Year.
the customer to dress from head to toe.
Available in store and online from
March 2017.