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4.
You must have seen a gap in the market. Do you find
5.
You have a passion for Art Deco, which is part of the
mens fashion lacking at all, in a more general sense? brand’s aesthetic. What is it that captivates you about it?
I think that men in general have far fewer options in terms of fashion Its the glamour of the era- a time when chivalry was an innate part of a
than women do. In beachwear particularly there is a lack of variants persons formation.
for men who like to dress up and feel sophisticated. I have always like
blazers and sports jackets, however I had never seen a clever version This was a time when people of high society lived exuberantly, it was
thereof that was designed for the jet setting beachgoer with a social also the time when the French Riviera adopted its glamour- Coco
agenda around yachting, beach clubs and societal functions- hence I Chanel and Pablo Picasso would vacation here in the summer, Scott
decided to fill the gap in the market and spent over a year and a half Fitzgerald wrote part of the Great Gatsby while vacationing in the French
testing materials and prototypes alongside my brother and business Riviera, back then social events were a big deal and people would
partner Gabriel. show this by dressing the part. This is what I love about what Art Deco
represents- the time.