100
4.
What made you choose London, and Knightsbridge in particular?
Making the move to London was the answer to our loyal VIP clientele who resonate mainly in the Belgravia area. London is
also the centre for the fine jewellery arena and holds a strong connection to a vastly cosmopolitan clientele base.
5.
The company is 110 years old this year – how important is tradition to you?
It is very important, especially being a family business. Celebrating 110 years for us is also celebrating over a hundred years
of dedication and skill that we put into each piece. It is celebrating our clients which have allowed us to be part of their most
important occasions throughout the years. That is the most important meaning of tradition for us.
6.
Do you find that trends can become tradition?
Yes, every tradition starts off as a new discovery. A trend can start as a new creative idea, which becomes loved and then
becomes a timeless tradition.
7.
How has the world of fine jewellery changed over the last five years?
The world of fine jewellery is always fast paced and changing as it keeps up with a number of factors like fashion and market
trends. For the past 5 years especially we have also seen factors like technology and the digital age become part of these
changes.
We as a brand progress and develop through keeping closely connected to the needs of our client base.