134
Cashmere Rebel
We love the creations of Cashmere Rebel London, an
emerging accessory brand specialising in cutting edge,
crystal-embellished accessories made of fine natural fibres.
Their unique scarves, shawls, wraps and ponchos are
hand-finished with sparkling crystal embellishments in
their London studio. Striking designs that are classy with a
sophisticated twist are Cashmere Rebel’s signature style.
The young company already counts an impressive number
of quality stockists nationwide as well as abroad. Cashmere
Rebel’s Bespoke Department offers unique, corporate design
solutions for high profile clients such as the Historic Royal
Palaces.
Director Tina Awtani says: “We strive to sustainably creating
classy and casual accessories with a subtle, yet glamorous
touch of sparkle; all designed to underline the unique
personality and style of our customers."
www.cashmererebel.co.uk
63
Hydra Active™ textiles hydrate while you fly
A new range of micro-encapsulated fabrics put
wellbeing first for travellers and hospitality customers.
Pioneering brand, Hydra Active™, has launched a
new technical fabric that incorporates exclusive
Celessence™ microcapsule technology to enhance
the wellbeing of travellers across the globe. The
technology was launched with Hydra Active™ sleep
suits designed exclusively for Emirates airline.
Born out of the realisation that the average traveller
comes into contact with hundreds of textiles in
any one journey, Hydra Active™, a Matrix brand,
recognised an opportunity to use these touch points
as a way to boost customer experience and combat
the trials and discomforts often associated with
travel. From airline sleepsuits, headrest covers and
napkins to hotel bedding, towels and slippers, Hydra
Active™ uses pioneering new technology to disrupt
existing product categories.
There are multiple applications for the technology, as
billions of Celessence™ microcapsules are applied to
the fabric, gently releasing active ingredients, giving
it moisturising, antibacterial or therapeutic properties
when worn. The range of sleepsuits are infused
with microcapsules of some of nature’s purest, most
efficient moisturisers and skin conditioners, such as
Aloe Vera and Sea Kelp to help keep
skin feel moisturised for up to 30
washes following a flight.
www.hydraactive.com
64