60
WORDS: MR. JOHN DOE
PHOTOS: MRS. JOHN DOE
100% Design
The UK’s largest design trade show, returns to
Olympia London 21-24 September 2016
•
•
Design Museum to curate agenda setting talks
programme ahead of opening in Kensington
Theme of ‘Experience’ through installations,
immersive features and sensory experiments
100% Design, the UK's largest design trade show, returns
to Olympia London 21-24 September. The show forms the
commercial heart of London Design Festival, presenting
leading national and international exhibitors with ideas,
products and innovations for the domestic, workplace
and built environments, alongside a special focus on
emerging brands.
Attracting over 26,000 professional visitors with a
spending power exceeding £3.4 billion, this year sees
the staging of the 22nd edition of London’s iconic design
show.
Reflecting 100% Design’s focus on quality and
inspiration, this year’s theme is ‘Experience’, which
will be explored across the show through specially
commissioned installations, immersive experiences
and sensory experiments. Visitors can physically
engage with the latest product innovations, establish
new business relationships and network with design
professionals.
Talks with 100% Design will be curated by the Design
Museum as part of their ‘on loan’ campaign with
activity out and about in Kensington until the museum
opens there on 24 November 2016. Focussing on