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Vertu Chief Executive Officer,
to this trend. People will invest in a service
that Vertu has developed a new campaign
Massimiliano Pogliani, said: “We have all
that is totally dedicated to providing them
that specifically promotes this aspect of
observed the change in luxury tastes that
with an individually tailored experience.
its brand. Designed largely as a digital
has occurred in recent years; people have
Rather than formulating a request, they
campaign in order to best reach tech savvy
moved away from ostentatious displays
expect that service to get to know them
luxury consumers, the campaign brings
of wealth to more connoisseur led luxury
personally and to proactively suggest
to life numerous aspects of Vertu’s luxury
purchasing. Now, at Vertu, we are seeing a
appropriate experiences and services to
experiential offering, which can include
further evolution with people increasingly
them.”
often complex requests within challenging
seeking a more experiential interaction
timescales. The campaign showcases the
with the luxury market. We see this trend
By December 2014 Vertu LIFE had over
two latest Vertu smartphones, Signature
developing clearly within Vertu’s own LIFE
130 lifestyle experiences, in 30 countries,
Touch and Aster.
and Concierge services where, throughout
live on-device and exclusive to Vertu
2014, our customers were increasingly
users. In total, over 600 privileges were
Vertu’s new brand campaign will be
seeking out more experiences aligned
presented in 2014, across nine categories
launched globally on 31st March 2015,
to their own individual tastes.“These
of customer interest, including travel,
the brand campaign video can be seen at
ranged from exclusive dining options for
fashion, elite world sport and fine dining.
Vertu.com, home of Vertu e-commerce,
Valentine’s Day all the way through to
bespoke adventure holidays. The launch
and steady rise in popularity of our
Dedicated Concierge Service is testament
from the same date.
We are now well in to 2015 and the trends
observed in 2014 continue. Experiential
luxury so key to the consumer experience,
www.vertu.com