The Art of Design Issue 16 2015 | Page 98

DESIGN INTERNATIONAL’S DESIGN PHILOSOPHY IS DEEP ROOTED IN THE BELIEF THAT EVERY DESIGN HAS ITS OWN INDIVIDUAL STORY; THESE BESPOKE SPACES ARE CREATED WITH THE AIM TO TRIGGER A UNIQUE EXPERIENCE FOR GUESTS. THE SUCCESS LIES IN THE ABILITY TO CREATE AN EXPERIENCE THAT IS PERSONAL TO EACH AND EVERY INDIVIDUAL. EMOTION, EXPERIENCE AND ENGAGEMENT SHAPING THE CHANGE IN RETAIL DESIGN