18
Ferruccto Laviant
Discretion is his lifestyle. His language
is definitely contemporary and
personal, often recognizable in a sign
or in a peculiar colour. Even combined
with a detail of the past. He’s on the
scene since the beginning of the 90s.
It’s the arising of a new generation
of designers with a sophistcated and
original creativity. Architect and
designer, after his studies in Milan
he started his professional career
creating and designing for brands like
Mandarina Duck, Olivetti, Swatch.
Since 1992 he’s committed in several
creative fields: from industrial
communication to corporate
identity. His approach to the product
is global-like: from graphics, to
packaging, to image consulting. He
designs for prestigious Italian and
international brands as Foscarini,
www.rastellicucine.it
Emmemobili, T70, Halifax, Kartell,
Mixel, FontanaArte, De Padova, Flos,
Molteni&C, Moroso, Swarovski. For
many years he has been studying the
concept of flagship stores. He has
been dealing with interior design for
fashion brands like Dolce & Gabbana,
for whom he conceived the Gold
restaurant in Milan. He has designed
Beluga concept for Rastelli; about
our company he says: “The most
beautiful thing is when you’re trying
to motivate a company through
your proposals and realize that they
have been already understood and
welcomed, realize to have in front of
you who first gave you traction and
support to make it come true, and
that starts asking you more and more
until you reach a certain point where
you need to slow it down”.