The Art Of Beauty & Well-being Issue 11 2016 - Page 28

L’oréal Debuts First-Ever Stretchable Electronic UV Monitor At The 2016 Consumer Electronics Show Beauty Giant’s Dermatological Skincare exposure the wearer has received. The My with UV protection with MC10’s strong Brand, La Roche-Posay, Helps Consumers UV Patch mobile app will be available on technological capabilities in physiological Measure Their Individual UV Exposure. both iOS and Android, incorporating Near sensing and pattern recognition algorithms Field Communications (NFC)-enabled to measure skin changes over time, and Today at the Consumer Electronics Show, technology into the patch-scanning process PCH’s 20-year experience in product L’Oréal unveiled My UV Patch, the first- for Android. My UV Patch is expected to be development, manufacturing and supply ever stretchable skin sensor designed to made available to consumers later this year. chain. educate themselves about sun protection. “Connected technologies have the potential "With My UV Patch, L'Oréal is taking the The new technology arrives at a time when to completely disrupt how we monitor the lead in developing the next generation of sun exposure has become a major health skin’s exposure to various external factors, smart skincare technology powered by issue, with 90% of nonmelanoma skin including UV,” says Guive Balooch, Global MC10's unique, stretchable electronics cancers being associated with exposure Vice President of L’Oréal’s Technology platform, that truly addresses a consumer to ultraviolet (UV) radiation from sun* in Incubator. “Previous technologies could need," said Scott Pomerantz, CEO of addition to attributing to skin pigmentation only tell users the amount of potential sun MC10. "This partnership with L'Oréal and photoaging. exposure they were receiving per hour marks an exciting new milestone for MC10 monitor UV exposure and help consumers while wearing a rigid, non-stretchable and underscores the intersection of tech To address these growing concerns, L’Oréal device. The key was to design a sensor and beauty and the boundless potential Group’s leading dermatological skincare that was thin, comfortable and virtually of connected devices within the beauty brand, La Roche-Posay, is introducing a weightless so people would actually want market." first-of-its kind stretchable electronic, to wear it. We’re excited to be the first My UV Patch. The patch is a transparent beauty company entering the stretchable adhesive that, unlike the rigid wearables electronics field and to explore the many currently on the market, stretches and potential applications for this technology adheres directly to any area of skin that within our industry and beyond.” consumers want to monitor. Measuring *Source: Skin Cancer Foundation 2015 “Together with La Roche-Posay dermatologists like myself, we share a mission to help increase sun safe behavior,” approximately one square inch in area and My UV Patch was developed by L’Oréal’s added Alysa Herman, MD. “La Roche-Posay 50 micrometers thick - half the thickness U.S.-based Technology Incubator, a business recently commissioned a global study in 23 of an average strand o